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The Island Taste Trail celebrates the unique reasons that drive visitors and locals to support local eateries on Vancouver Island. The 2024 Fall campaign takes place from October 18 to November 10.
The foodie focus is on great tasting pairings. Depending on your business model, you can offer:
- a dish paired with a Vancouver Island beverage (alcoholic and non-alcoholic options) OR
- food pairings (like soup and sandwich) that features at least one Vancouver Island ingredient or product.
Our goal is to encourage diners to support local small and medium sized restaurants. By adding the element of featuring either local ingredients and local drinks, we will amplify our impact by including many mouthwatering Vancouver Island producers!
All eateries from Cowichan, Nanaimo, Parksville Qualicum Beach, Comox Valley and Campbell River (restaurants, cafés, coffee shops, bakeries, wineries, breweries and food trucks) are welcome to participate.
If you are a Vancouver Island producer with a tasting room (or on-location retail sales) AND your products are featured in restaurants in the Central Island, reach out to us directly using the form below so we can get you and your restaurant partners involved.
The event is produced in partnership with Tourism Cowichan, Nanaimo Hospitality Association, Parksville Qualicum Beach Tourism, Destination Campbell River and Experience Comox Valley. If you’re not a member of one of these regional tourism and hospitality organizations, please join today!
This promotion is a great way to be part of a broad, multi-community event that will be widely promoted on social media and on local radio.
Click your region below to register!
What’s new this year?
Businesses from Parksville Qualicum Beach, Campbell River, Comox Valley, Cowichan and Nanaimo will all be running the promotion at the same time! The goal of the campaign is to bring in extra business and/or increase average guest cheques between October and Remembrance Day.
What we need from you to participate:
- Your description of your pairing. This should be 2 dishes that work well together or a pairing of food with a local beverage. (Local coffee/tea/kombucha/wine/beer/cider/
cocktail/mocktail – your choice) - Feature price and meal time that the offer is available (Breakfast, Lunch/Brunch or Dinner).
- Your logo and Facebook and Instagram handles.
- Your business hours.
- A $25 or $50 gift certificate for promotional purposes.
Each business is required to have one feature pairing but you are welcome to feature more.
Some pairings suggestions include:
- Vancouver Island Oysters with a glass of Unsworth Vineyard Sparkling.
- Cheese and Charcuterie board for 2 with 2 glasses of 40 Knots White Seas.
- Bowl of house made Ramen paired with Gyoza.
- A burger paired with a White Sails Bastion Blonde Ale or Cultured Kombucha.
- Soup and sandwich combo.
- A house made fall croissant with Denman Island Tea.
- BC Salmon Benny with French Press Coffee.
- An apple pie with Averill Creek Cowichan Black wine.
You can offer a breakfast, lunch/brunch or dinner depending on your business model. We’re happy to work with you to develop a feature that will work for you!
All of the local producers that are featured on a menu AND have a tasting room or retail location will be listed on our “Tastes of the Island” tasting map.
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